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It derives its concept from the humanitarian notion of hands helping each other, while the colors green and yellow symbolize Brazil’s welcome to their nation. It depicts three hands ‘holding’ the trophy and giving it shape.

The winning design created by Brazilian design agency Africa, has been given the name ‘inspiration’.

and Jérôme Valcke (FIFA Secretary General).

Ricardo Teixeira (President of the Brazilian Football Federation and President of the Brazilian Local Organizing Committee).

With more than 125 submissions the final design was picked by a panel of seven Brazilian celebrities including: Twenty five Brazilian-based agencies were invited to send in their designs. When the FIFA organizers were ready to have a logo designed, the design brief created asked designers to depict the “modernity and diversity” of Brazil.

With the FIFA World Cup 2014 coming up it really would be blasphemous to write about anything other than the various aspects of the competition, and the controversies surrounding the 2014 logo is definitely news worthy.Īlso Explore: Deconstructing Logo Designs of International Brands The Story Behind the Official Emblem of FIFA 2014